Reach Local Audiences With Digital and Traditional Marketing Solutions

Your One-Stop Shop For Marketing in Providence

Are your marketing efforts lacking or not attracting enough of the right customers? Connecting with the right local audiences and measuring the impact of your marketing spend doesn’t have to be difficult or confusing. That’s where we come in.

At Providence Journal, we offer a wide range of digital and traditional marketing solutions that can drive interest in your products and/or services while positioning your brand in front of audiences that matter to your business.

Why choose us as an advertising partner? Local media websites like ours are 6x more likely to reach engaged customers, and advertisements on news-branded sites are 80% more likely to be viewed.**

$750 OFF Your Digital Marketing Campaign*

Digital Marketing

Need to grow your digital footprint? Whether it’s a social media campaign, SEO optimizations, or pay per click campaigns, we can design a fully customized digital marketing strategy to help you reach your customers online. Our available digital marketing services include (but are not limited to):

• Content Marketing — Publish educational articles or blog posts that answer specific questions your customers have and drive them toward taking the desired action.
• Email Marketing — Use email to develop relationships with potential customers while promoting your products and/or services.
• Search Engine Marketing — Advertise your business using paid advertisements that appear on search engine results pages on Google and Bing.
• Search Engine Optimization — Increase your website’s organic visibility in search results on search engines like Google or Bing.
• Social Media Advertising — Advertise your products/services to highly targeted audiences on Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.
• Social Media Management — Promote your brand and related content organically on your Facebook, Twitter, Pinterest, LinkedIn, and Instagram feeds.
• Programmatic Display — Bid on advertising inventory across a wide variety of channels to show audio, TV, video, and display ads to specific customers in a specific context.
• Video — Create and produce videos that tell your brand story that can be shared across channels.
• Website Development — Design and develop a website that meets your needs with desired functionality and user experience.

Traditional Marketing

Traditional marketing has the reach you need to grow your business and stay top of mind for potential customers. Our non-digital marketing services cover a wide range of options, from print advertisements and direct mail to event marketing. Our traditional advertising services include:

• Print Advertising — Advertise with Providence Journal in your local newspaper, special sections, and classifieds to reach customers and business prospects in your area.
• Direct Mail — Sending advertising materials through the mail in the form of flyers, postcards, brochures, and letters.
• Events — Our events provide a wide variety of interactive marketing and event opportunities to help businesses reach their target audiences.

*Offer extended only to new digital advertisers, including print customers who have not purchased digital marketing with GateHouse New England within the past 12 months. Offer valid only with a $3,000 minimum campaign spend and cannot be combined with any other offer. Offer valid for digital campaigns including video and video production, social marketing, digital display on newspaper.com, and more. Offer expires November 30, 2019.

**Jumpstart December 2016, Consumers Seeking Retail, Travel & Auto, International News Media Alliance, July 2018